Level 06

“Smart” opposed to Genius

The Neothink Business dynamics and the Clubhouses go hand-in hand. Tracking Reports are used for accountability and to keep all the Clubhouse Branches operating in an Integrated manner. While the Tracking Reports are turned in to the CEO, Mark Hamilton, to study for efficiencies and defficiencies, the Clubhouse Officials can also use them for the same purpose. From a deep seated psychological stand-point, the use of the term “Smart” is far better than using “Genius.” With the use of “Smart”, new members and potential members grasp that with- ” I Always Wanted to be much Smarter” and deep down will also feel more comfortable in a clubhouse. But due to the current times, many can have some level of subconscious insecurities that they are not consciously aware of and as a result, in saying, “Become a Genius”, any interest that they have will drop. Psychologically, the feeling that it feels too far fetched sweeps over them. The use of “Smart” is better. In my lifetime I’ve encountered people that were trying to be much smarter when they were not which clearly indicates the desire to be smarter. To bring them in is to make them feel it’s something they can grasp.